There is no denying the fact that a growing number of people are turning their attention to sustainability when deciding who to do business with. That is particularly true among millennials.
With this in mind, if you have an eco-friendly company, it’s imperative that you use this to your advantage when creating a branding strategy.
Here are 12 branding tips for your eco-friendly company:
1. Choose the Right Color Scheme
Some colors lend better to the “eco-friendly feel” than others. An example of this is the color green, as it’s often used by brands with an environmentally friendly approach.
You may need to change your color scheme, but it’s better to do so sooner rather than later.
2. New Logo
The right logo can go a long way in showing the world that your brand is truly eco-friendly.
So, don’t hesitate to find a design company that specializes in logo creation. When you combine this change with a new color scheme, you’ll find yourself on the right track.
3. Website Design
Does your current website give off the vibe that you’re an eco-friendly company? If not, it’s time for a change.
Although professional design and development could set you back $15k or more, this is an investment in your brand – and there’s nothing wrong with that.
4. Use Content Marketing
There is more to your brand than a killer logo and cool website. You need to spread the word about your company, and this is where content marketing comes into play.
Here’s an interesting statistic from Content Marketing Institute:
“The majority (88%) of B2B marketers use content marketing in their marketing strategies.”
Other companies are already taking this approach. You don’t want to get left in the dust.
5. Be Seen on Social Media
In today’s day and age, social media is one of the best ways to share your brand with the world.
With approximately 70 percent of Americans using social media, this is an excellent way to spread the word about your eco-friendly company, all the while giving your brand a boost.
6. Become an Influencer
It goes beyond the image of your company, giving you the opportunity to create a platform that can eventually be used to benefit your organization.
With businesses generating an average of $6.50 for every $1 invested in influencer marketing, it’s easy to see the impact this can have on your brand.
7. Be Consistent
There isn’t much more to say here: you need to be consistent with your brand.
For example, your logo should be the same on your website, business cards, and social media profiles. Consistency is a key to branding success.
8. Explain Why Your Company is Eco-Friendly
It’s one thing to know that you are an eco-friendly company. It’s another thing entirely to explain why this is the case.
Don’t leave this up to your audience. Be clear in regards to how you are eco-friendly and what this means to your company.
9. You Can’t Please Everyone
Some people are on board with the idea that eco-friendly companies are the wave of the future. Others, however, aren’t buying into the hype.
For example, there are more than 90,000 total commercial LEED projects. You may understand that this is a big deal, but others “don’t get it.”
Don’t focus on pleasing everyone. You know your mission, and you should stick with it.
10. Partner with Others
One of the best ways to grow your brand and spread the word is to partner with other eco-friendly companies.
There are many benefits of forming partnerships, including the ability to get your brand in front of a new audience.
11. Use Offline Advertising, too
Did you know that 20 percent of global companies are increasing their annual spend on offline marketing?
The internet is a great way to grow your brand, but there are offline opportunities for your eco-friendly company as well. Don’t turn your head at these just because it’s 2017.
12. Give Stuff Away
If you’re finding it difficult to grow your company as an eco-friendly brand, it may be time to experiment with giveaways.
Did you know that 83 percent of people like to receive products with an advertising message? You don’t have to go overboard. Just make sure you do enough to get your point across.
Have you experimented with any of these branding tips? Have they helped grow your eco-friendly company?